Twinlab set its sights on the health-conscious athlete market with CleanSeries, a project that demanded a brand refresh to highlight clean, natural ingredients and peak performance. Despite facing significant funding challenges, the team's resilience and determination shone through as the rebranding was successfully launched, targeting a new generation of athletes searching for high-quality, natural sports nutrition products. This project effectively appealed to health-conscious consumers, positioning CleanSeries as a leader in natural sports nutrition.