We redesigned the Adobe Experience Cloud homepage to simplify the user journey and highlight the platform's value. We executed a comprehensive redesign using extensive user research, including a captivating hero section, data-driven stories, and curated content. The overhaul resulted in a seamless user experience, refreshed the brand across all touchpoints, and instilled pride in our audience. The redesign led to significant improvements in key metrics, demonstrating the effectiveness of our user-centric, strategic approach.