Fuel Sports, a sports nutrition brand, underwent a significant makeover to resonate with modern athletes seeking high-performance products. The refresh, which included a new logo, brand style guide, and updated packaging, created a fresh, athletic vibe. Despite a razor-thin budget, the project successfully engaged the target audience, boosting sales and maintaining brand authenticity on social media. This scrappy approach laid the groundwork for a concise brand position, demonstrating the team's impressive ability to resonate with modern athletes and deliver impactful results with limited resources.